Marketing Manager - Product Commercialization

Job Number: 10502

External Description:

About the role

We are seeking an experienced marketing professional to join our fast-paced and friendly Marketing team. This role will primarily manage the creation and publication of consumer and dealer literature for the Ductless, VRF, and Light Commercial HVAC business units. If you are a self-starter looking to own your projects and be a part of a supportive team, then we have a great opportunity for you.

This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week

Key Responsibilities

• Responsible for the creative direction and execution of all consumer and dealer launch materials and product literature for 12 Ductless brands, 5 VRF brands, and 9 Light Commercial brands; guiding the graphics team on overall look/feel and content direction
• Develop key product messaging, translating product features into marketing benefits to aid in commercialization process
• Manage marketing launch readiness process for Ductless, VRF, and Light Commercial products – ensuring deliverables from cross-functional team are met
• This role is an integral part of the marketing team – with daily cross-functional interaction with brand, product marketing, training, and sales teams
• Responsible for setup of all literature materials in SAP and vaulting in document management system
• Manage the maintenance of literature appearance on HVAC partners, public dealer and consumer websites
• Ensure Ductless and VRF literature order forms and directories are updated monthly
• Maintain the Custom Literature Program for all brands as it relates to Ductless products
• Act as liaison to Customer Service on issues of literature inventory and order management
• Manage partnership with in-house print shop to ensure quality execution of all DLS, VRF, and Light Commercial print-on-demand literature

Required Qualifications

• Bachelor's degree
• 5 + years of experience leading product commercialization and launch execution, including development of product messaging, coordination of content from cross-functional teams, and management of launch materials from concept through market release.

Preferred Qualifications

• Bachelor's degree in marketing, communications, or related field
• Experience in Ductless, VRF, and Light Commercial products
• Strong time-management skills with the ability to work with a sense of urgency under demanding deadlines
• Highly efficient project management abilities and the ability to balance multiple projects at once
• Ability to work independently as well as collaboratively
• Strong attention to detail, high-quality work, and the ability to make recommendations are essential
• Excellent analytical, organizational and communication skills 
• Comfortable interacting with cross-functional teams
• Ability to flex with changing deliverables and deadlines on projects
• Software skill set proficiency including Microsoft Word, Excel, PowerPoint, Outlook, SAP knowledge a plus
• Demonstrates solid understanding of the HVAC business
• Experience with marketing literature development
• Some experience with copy writing – nice to have

Job Number: 30206303

Community / Marketing Title: Marketing Manager - Product Commercialization

Location_formattedLocationLong: Indiana, US