Sr. Vertical and Channel Marketing Manager

Job Number: 10548

External Description:

About the Role

The Bryant Marketing Manager is the brand champion for Bryant. They are accountable for developing and executing integrated marketing strategies that build brand preference, drive demand, and grow volume and share across residential and light commercial channels. This role sits at the intersection of brand, channel, and homeowner, serving as a key liaison across sales, distribution, product management, and marketing functions to bring Bryant's story to life in the market. This is a high-visibility role that requires equal parts strategic thinking and executional excellence, with the ability to build strong relationships internally and externally.

Key Responsibilities

Brand & Go-to-Market Strategy:

• Own the Bryant brand marketing strategy across distributor, dealer, and homeowner touchpoints aligned with brand positioning
• Translate business objectives into annual and long-range marketing plans that drive share, revenue, and profitability
• Act as the internal and external voice of the Bryant brand, ensuring consistency across all programs, communications, and experiences
• Monitor the competitive landscape and market trends; translate insights into actionable recommendations that strengthen Bryant's market position

Channel & Dealer Marketing Leadership:

• Lead development of integrated channel marketing programs that drive dealer engagement, sell-through, loyalty, and competitive preference
• Partner with Sales and Distribution to enhance dealer recruitment, onboarding, and development programs
• Serve as the voice of the customer (VOC) by leveraging advisory councils, field feedback, and market insights to inform strategy
• Ensure effective cascade of marketing, product, and program information across the channel in a clear and actionable way
• Support development of tools, content, and campaigns that strengthen the Bryant value proposition for homeowners

Cross-Functional Integration:

• Act as the central connector across Product Management, Marketing Programs, Digital, Sales, and Training to deliver cohesive go-to-market execution
• Collaborate on product launches, ensuring strong channel readiness and market impact
• Align with Marketing Analytics to define KPIs, measure effectiveness, and continuously optimize programs
• Serve as a collaborative bridge between field sales teams and marketing, ensuring programs are relevant and executable at the market level

Financial & Performance Management:

• Develop and manage the Bryant marketing budget, ensuring efficient allocation of resources and strong ROI
• Build business cases for marketing investments, including forecasted impact on volume, share, and profitability
• Monitor program performance and report results to key stakeholders on a regular cadence

Events, Partnerships & Brand Experience:

• Own strategy and execution for key Bryant events and experiences, including dealer meetings, advisory councils, and signature programs such as Bryant Factory Authorized Dealer Meeting and Bryant Women in HVAC
• Define event objectives, themes, messaging, and success metrics to ensure alignment with brand and business goals
• Leverage events as a platform to strengthen relationships, gather insights, and reinforce brand positioning

Required Qualifications

• Bachelor's degree
• 5 + years of marketing experience, with demonstrated success in brand marketing, channel/trade marketing, or product marketing

Preferred Qualifications

• Bachelor's degree in marketing, communications, or related field
• Candidates with an MBA are strongly preferred
• 5+ years of marketing experience preferably in building products, HVAC, or a related industry 
• Proven ability to develop and execute integrated marketing programs across multiple channels and audiences
• Excellent communicator and relationship builder; comfortable presenting to senior leadership and engaging directly with customers
• Experience managing a P&L to continually assess performance then take necessary actions to improve results

Job Number: 30206089

Community / Marketing Title: Sr. Vertical and Channel Marketing Manager

Location_formattedLocationLong: Indiana, US