Commercial Real Estate Vertical Market Manager

Job Number: 9635

External Description:

About Carrier:

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.

About the Role:

Carrier is seeking a Senior Manager, Commercial Real Estate (CRE) Vertical to join the Global Enterprise Solutions team. This role is responsible for defining and leading Carrier’s Commercial Real Estate vertical strategy—translating market insight into differentiated value propositions, go-to-market execution, and measurable growth.

This is a highly visible, cross-functional role requiring strong strategic thinking, customer insight, and collaboration. You will partner closely with Sales, Marketing, Product, and Sales Effectiveness teams to drive share of wallet, accelerate solution adoption, and align Carrier’s portfolio to evolving CRE customer needs. The role is primarily focused on North America, with selective global collaboration.

Key Responsibilities:

Vertical Strategy & Market Leadership

• Develop and lead the Commercial Real Estate vertical strategy and go-to-market framework.  The ability to develop and execute strategy are equally important.
• Build compelling CRE value propositions aligned to customer objectives and Carrier’s differentiated system solutions.
• Develop strategic customer frameworks using insights from 10-Ks, earnings calls, ESG reports, and industry research.

Growth Enablement & Sales Partnership

• Partner with sales leaders and account teams to support account plans and align order growth to vertical targets.
• Support executive sponsors and sellers with customer-specific pitch development, emphasizing qualitative and quantitative value.
• Collaborate across Carrier business units to deliver integrated, customer-centric solutions.

Portfolio & Innovation Alignment

• Identify and maintain a structured gap analysis of portfolio strengths, gaps, and innovation opportunities specific to CRE needs.
• Serve as a key liaison between Sales and Product teams to ensure market-driven innovation and roadmap alignment.

Marketing & Demand Generation

• Partner with Marketing Communications to deliver vertical-specific messaging, pitch materials, thought leadership, ABM programs, and digital campaigns.
• Track and measure marketing ROI across events and campaigns, delivering against defined vertical KPIs.

Analytics, Segmentation & Performance

• Work with Sales Effectiveness to align customer segmentation, operating models, and performance measurement within the CRE market.
• Monitor and report performance metrics, ensuring insights translate into action and continuous improvement.

Basic Qualifications:

• Bachelor’s degree
• 5+ years of experience in Marketing, Strategy, or Business Development
• 2+ years of experience developing and executing go-to-market or strategic initiatives that drive sales growth through differentiated value propositions

Preferred Qualifications:

• Bachelor’s degree in engineering, marketing, business, or related field; MBA preferred
• Experience working in or serving the Commercial Real Estate market; Integrated Facilities Management company experience strongly preferred
• HVAC industry and product knowledge
• Experience supporting large strategic or enterprise customers
• Strong quantitative, analytical, and KPI-driven performance orientation
• Proven ability to lead and influence cross-functional teams in complex, ambiguous environments
• Executive-level communication skills with both technical and non-technical stakeholders
• Ability to articulate customer value through integrated product and service solutions
• Working knowledge of contractual and legal language
• Highly organized self-starter with an entrepreneurial mindset and bias toward action
• Intellectual curiosity and commitment to learning the Carrier portfolio and customer priorities
• Experience with Salesforce.com and CRM-based opportunity management
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word
• Ability to travel up to 20% domestically

Benefits:

Employees are eligible for benefits, including:

• Health Care benefits: Medical, Dental, Vision; wellness incentives
• Retirement benefits
• Time Off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty; military leave; purchased vacation 
• Disability: Short-term and long-term disability 
• Life Insurance and Accidental Death and Dismemberment 
• Tax-Advantaged Accounts: Health Savings Account; Healthcare Spending Account; Dependent Care Spending Account 
• Tuition Assistance 

To learn more about our benefits offering, please click here: Work With Us | Carrier Corporate  The specific benefits available to any employee may vary depending on state and local laws and eligibility factors, such as date of hire and the applicability of collective bargaining agreements.

This position is entitled to short-term cash incentives, subject to plan requirements.  

Pay Range:

The annual salary for this position is $146,750–$205,250.  Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate. 

Applications will be accepted for at least 3 days from Job Posting Date.  Job Posting Date: 02/04/2026

Job Number: 30198264

Community / Marketing Title: Commercial Real Estate Vertical Market Manager

Location_formattedLocationLong: Florida, US