Sr. Marketing and Communications Specialist

Job Number: 9965

External Description:

NORESCO helps customers modernize aging building systems and upgrade energy and water infrastructure to meet evolving demands. We implement innovative energy efficiency, distributed generation, energy storage, and renewable energy solutions that optimize the operational efficiency and improve resilience of buildings, campuses, military installations, and communities. To date, NORESCO has implemented solutions that provide more than $5 billion in guaranteed energy and operating cost savings at more than 10,000 facilities, while reducing customer CO2 emissions by more than 25 million metric tons – the equivalent of planting 1.4 million acres of forest.
 

NORESCO is seeking a Senior Marketing and Communications Specialist to support marketing and communications initiatives that strengthen brand visibility and engage internal and external audiences. This role requires a collaborative professional with strong writing and design skills who can manage projects from concept through completion while ensuring alignment with NORESCO’s brand and business objectives.

Content Creation & Ownership

• Lead development of high-quality content across web, press releases, social media, white papers, and case studies.
• Own the end-to-end content process, ensuring accuracy, brand alignment, and timely delivery.
• Proactively ideate and produce engaging content that supports strategic business objectives and drives audience interaction.
• Stay ahead of industry trends to identify fresh topics and innovative formats that enhance visibility and thought leadership.

Social Media Management

• Oversee and optimize all social media channels, ensuring consistent brand voice and timely content delivery.
• Manage scheduling and monitoring of channels to maintain an active and engaging presence.
• Develop and execute strategic campaigns aimed at expanding reach, boosting engagement, and driving measurable results across platforms.
• Analyze performance metrics to refine strategies and maximize impact.

Cross-Platform Campaign Development

• Lead planning and execution of integrated campaigns for internal and external audiences, ensuring brand consistency across all channels.
• Drive campaigns from concept to completion, managing timelines, resources, and deliverables to meet performance objectives.
• Collaborate with cross-functional teams to align messaging and maximize impact across digital, print, and experiential platforms.
• Monitor and analyze campaign performance, using insights to optimize future initiatives.

Internal Communications & Employee Engagement

• Lead planning and execution of internal communications, including newsletters, All Hands meetings, and other initiatives that foster employee engagement.
• Manage production of internal newsletters and actively monitor media coverage to ensure timely and accurate reporting.
• Align messaging with company culture and strategic priorities, continuously enhancing content quality, format, and distribution for maximum impact.
• Collaborate across teams to maintain consistency and drive engagement through innovative communication strategies.

Web Analytics & Transition Management

• Analyze and interpret web traffic data to identify trends and opportunities for optimization.
• Deliver actionable insights and recommendations to enhance website performance, user experience, and conversion rates.
• Collaborate with stakeholders to implement improvements based on data-driven findings.

Market & Competitive Analysis

• Monitor competitor activity and industry trends to provide insights that inform strategic decision-making and identify growth opportunities.
• Implement and manage online alert systems to track market developments, news, and emerging opportunities in real time.
• Analyze competitive intelligence to support proactive planning and maintain a strong market position.
• Collaborate with leadership teams to translate findings into actionable strategies.

Required Qualifications

• Bachelor’s degree
• 5+ years of experience in marketing, communications, social media content, or customer marketing

Preferred Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Strong background in professional writing, content development, or marketing communications.
• Experience with Adobe Creative Suite (e.g., InDesign, Dreamweaver, Illustrator and Photoshop.)
• Motivated, self-starter who thrives in a collaborative environment and takes feedback well.
• Familiarity with social media management tools (e.g., Sprout Social).
• Creative thinker with attention to detail.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.

Job Number: 30201724

Community / Marketing Title: Sr. Marketing and Communications Specialist

Location_formattedLocationLong: Massachusetts, US