Sr. Integrated and Strategic Marketing Manager - Commercial HVAC
Job Number: 9403
External Description:
Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier.
Role Purpose:
- This position offers an exciting opportunity for a marketing professional to make a significant impact within Carrier CHVAC.
- As Sr. Integrated Marketing Manager, enjoy exposure to both domestic and global projects, collaborating with leadership and cross-functional teams to shape integrated campaigns that drive growth and innovation.
- This position will lead high-visibility vertical marketing initiatives while supporting global service strategies.
- Based in Charlotte, NC, this role provides excellent career development opportunities, including advancement and involvement in enterprise-level strategic initiatives.
Role Responsibilities:
Strategic Marketing Leadership
- Integrate vertical marketing initiatives to deliver customer centric messaging and solutions.
- Develop global service marketing strategies aligned with enterprise objectives and growth priorities.
Campaign Planning and Execution
- Lead global and vertical campaigns ensuring cultural and sector relevance. Manage external vendors and oversee creative briefs, approvals, and ensure adherence to WHQ brand standards.
Insights and Analytics
- Research on market trends and customer needs. Use insights to refine messaging, identify growth opportunities and advance data-driven decisions.
Content Development & Vendor Management
- Ensure timely delivery of marketing materials tailored for specific personals including collateral, case studies, and thought leadership content. Manage external vendors for technical content creation.
Cross-Functional Collaboration
- Partner with Sales, Product Management, Verticals and Service teams to align marketing strategies with business goals.
Required Qualifications
- Bachelor’s degree in Marketing or Communications
- 10+ years of experience in B2B marketing
- 5+ years of experience working within vertical marketing strategies
- 5+ years of experience with campaign management including KPIs and metrics
Preferred Qualifications
- Master’s Degree in Business
- Highly preferred strong experience with CRMs (Salesforce, hubspot, etc)
- Highly preferred strong experience with ABM campaigns
- HVAC, Building Automation, digital solutions, or related industries experience
- Excellent communication, project management, and stakeholder engagement skills
Job Number: 30195325
Community / Marketing Title: Sr. Integrated and Strategic Marketing Manager - Commercial HVAC
Location_formattedLocationLong: North Carolina, US