Global Social Media Manager, Residential Fire
Job Number: 5260
External Description:
Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.
About this role
Kidde is seeking an experienced, passionate and creative Global Social Media Manager for its Residential Fire business which includes four main brands. This role will be responsible for developing and implementing our new global social media and community management strategy as we work towards strengthening our brand image and reputation around the world. The goal is to elevate our online presence, strengthen our consumer engagement, and improve our marketing, sales, and product support efforts. The Global Social Media Manager will lead an agency team to execute social media efforts including campaign ideation, setup, optimization, testing, and analysis.
The ideal candidate is a highly motivated, creative individual with experience and a passion for optimizing social media that connects with people, turning fans into customers and customers into advocates.
The Global Social Media Manager reports to the Communications Director and will work collaboratively with the cross functional teams within the Kidde, Cavius, Badger and Gloria businesses, as well as Carrier and with agencies that support paid, owned and earned media.
This position can be located in Palm Beach Gardens, FL or work remotely in the United States.
Key Responsibilities:
Responsible for developing, implementing and leading global social strategy that connects to larger marketing and business goals (i.e., developing persona, cadence, UGC strategy, etc. across multiple channels)
Lead team in the strategy and efficient day to day management of North America (NA) social media channels
Manage and oversee the creation of thumb-stopping content and consistently optimize
Own NA conversation calendar working with cross functional partners on messaging and themes.
Work with European team to ensure global strategy and plans are relevant and effective in the region. Region owns day-to-day channel management and execution, but this role will provide strategic guidance and support as needed.
Redefine how we support ratings and reviews online consumer engagement
Define critical social KPIs including growing followers and increasing engagement
Input into influencer strategies and help manage approach and activations
Proactively explores and develops test & learn opportunities to continually optimize campaigns and improve KPIs
Measure/track success and performance reporting for every social campaign & always on efforts
Engage with consumers, customers and other stakeholders via the company’s social media channels ensure a positive interaction and experience
Overall listening, monitoring and tracking of channels
Stays current with new advances in social media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current & future business plans and strategies; drive social media innovation, thought leadership, and best practice sharing throughout the organization.
Collaborates closely with Paid Media & Digital Marketing team to continue building the brand’s reputation through optimization of owned/earned/paid
Oversees social media budget.
Leverages social media methodologies and tools required to deliver efficient campaigns (e.g., Sprout Social)
Ability to identify and elevate any issues
Required Qualifications
Bachelor’s degree
7+ years of experience using social media strategies to support a brand or company
Preferred Qualifications
B2C brand experience from an agency or in-house corporate team
Advanced knowledge of social media strategies, trends and KPIs
Experience with social media tools like Sprout Social and content creation tools like Adobe/Canva and knowledge of paid social media, SEO & web site traffic metrics
Excellent knowledge of Facebook, X, LinkedIn, Instagram, TikTok and social media best practices
Strong strategic thinking skills to manage difficult and complex problems
Ability to work autonomously in a fast-paced environment
Strong communication skills that can flex to fit any platform, media, character count or audience.
Organizational skills including strategic planning, time management, attention to detail
Analytical skills that help evaluate data to help us stay ahead
People skills that drive engagement and advocacy
Agility and an eye for uncovering opportunities
A desire to continuously learn and share knowledge across the enterprise
#LI-Remote
RSRCAR
Job Number: 30145326
Community / Marketing Title: Global Social Media Manager, Residential Fire
Location_formattedLocationLong: Florida, US