Senior Manager, Marketing Operations

Job Number: 10909

External Description:

About the role

The Senior Marketing Operations Manager is responsible for driving operational excellence, insight generation, and performance management across CHVAC Marketing. This role enables data‑driven decision‑making by leading market research, competitive intelligence, analytics, and marketing systems to ensure campaigns and investments deliver measurable business impact.

This role serves as a senior connective hub across Marketing, Sales, Strategy, Finance, IT, and external partners—owning marketing infrastructure, CRM integration, and performance rigor while supporting near‑term execution and long‑range growth initiatives.

This position follows a hybrid schedule, with 3 days onsite and 2 days remote per week

Key Responsibilities

Market Research & Insights

• Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.

Competitive Intelligence & Analysis

• Performs in‑depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
• Monitors competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
• Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long‑range planning.

Analytics, Performance & Reporting

• Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives.
• Works with marketing managers to tracks campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.

Marketing Process & Systems Management

• Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting.
• Owns and continuously optimizes end‑to‑end marketing operations processes to ensure consistency, efficiency, and scalability.
• Is accountable for CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting.
• Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools.
• Manages and evolves the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital asset management (DAM).
• Drives process standardization, governance, and automation to improve speed, visibility, compliance, and effectiveness of campaign execution.

Cross‑Functional Leadership & Influence

• Acts as a strategic partner to Sales, Product, Strategy, Communications, and Regional Marketing leaders to enable aligned planning and disciplined execution.
• Leads agency and vendor performance from an operational and measurement standpoint, ensuring consistent CRM usage, data quality, and reporting standards.

CRM & Salesforce Effectiveness

• Campaign‑to‑pipeline attribution accuracy
• Lead routing, acceptance, and follow‑up SLAs
• Salesforce campaign adoption and data quality scores

Marketing Performance & ROI

• Marketing‑sourced and marketing‑influenced pipeline
• Cost per lead / cost per opportunity
• Campaign ROI and conversion rates by channel

Operational Excellence

• Adoption of standardized marketing processes
• Reduction in manual reporting and rework

Insights & Decision Support

• Timeliness and quality of executive dashboards
• Utilization of insights in planning
• Stakeholder satisfaction (Sales, Marketing, Finance)

Required Qualifications

• Bachelor’s degree
• 10 + years of experience in marketing operations, analytics, and/or performance-driven marketing roles

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Analytics
• Experience in HVAC, building systems, or industrial B2B industries
• Experience with marketing attribution modeling and campaign-to-pipeline reporting
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Google Analytics)
• Experience managing marketing technology ecosystems (CRM, automation platforms, DAM)
• Strong executive communication and presentation skills, with ability to influence senior stakeholders
• Proven experience managing CRM platforms (e.g., Salesforce) and marketing automation systems
• Demonstrated experience building and managing marketing performance frameworks, including KPIs, dashboards, and reporting

Job Number: 30210909

Community / Marketing Title: Senior Manager, Marketing Operations

Location_formattedLocationLong: North Carolina, US