Marketing Specialist
Location: Charlotte, NC, USA
Job Number: 2412
External Description:
30111568 – Marketing Specialist
Carrier is the leading global provider of healthy, safe, and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter, and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.
- Develop strong, collaborative, cross functional relationships to successfully create strategic sales initiatives.
- Support development, implementation and tracking of marketing programs such as email, social media, and/or events.
- Simplify complex systems for market communications, project management, leadership, product development and creativity. Be able to present and explain in an effective and concise manner.
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
- Drive sales results by developing technical and conceptual content for sales enablement, market research, brand and campaign strategy, and simplifying complex systems to capture audience and communicate value.
- In collaboration with our product team, champion new product concepts and development, educate both internal and external stakeholders about the benefits of our commercial HVAC products.
- Work with stakeholders to help create purposeful marketing content and a solid digital presence.
- Lead content marketing and demand generation activities across various traditional and digital media channels to articulate the benefits of our products and services.
BASIC QUALIFICATIONS:
- Bachelor’s Degree in business, marketing, or engineering field
- 3+ years of marketing specialist experience in commercial solutions with hands-on experience driving events, marketing campaigns and go-to market planning and execution.
- 3+ years of experience with showcase planning and execution.
- 3+ years of experience with digital marketing, product marketing and/or product management.
PREFERRED QUALIFICATIONS
- Excellent written and oral communication, presentation, and interpersonal skills.
- Candidates who have an MBA or are actively pursuing an MBA
#LI-Onsite/Hybrid
RSRCAR
Job Number: 30111568
Community / Marketing Title: Marketing Specialist
Location_formattedLocationLong: