Marketing Manager

Job Number: 12006

External Description:

About the role

The Marketing Manager, Sensitech, will lead marketing strategy and execution for Sensitech. This role serves as a strategic marketing partner to business leadership and plays a critical role in shaping how Sensitech engages customers, brings innovations to market and strengthens the brand. This role will translate business priorities and customer needs into marketing strategies and programs that build awareness, generate demand and support profitable growth. Serving as the marketing lead for strategic initiatives, this individual will coordinate cross-functional stakeholders and establish clear plans, responsibilities, milestones and measures of success while driving consistent execution across channels and customer touchpoints.

The ideal candidate brings strong business acumen, marketing expertise and the ability to align cross-functional teams with clear plans, measurable outcomes and consistent execution. This person can move comfortably between strategy and execution, influence across a complex matrix and use performance insights to improve business and marketing outcomes. This role will report to the Head of Marketing & Communications for CST Americas and is based at the Sensitech office in Beverly, Massachusetts.

This position follows a hybrid schedule, with 4 days onsite and 1 day remote per week.

Key Responsibilities

Marketing Strategy and Planning

• Develop and execute marketing plans aligned with business priorities, growth objectives, customer needs and Sensitech Marketing & Communications direction.
• Translate business objectives into campaigns, go-to-market strategies and customer engagement programs that drive awareness, demand generation and business growth.
• Lead Sensitech marketing planning and execution for strategic initiatives.
• Collaborate with business leaders to identify growth opportunities and shape marketing strategies that support commercial objectives.
• Drive marketing programs that are customer-focused, commercially aligned and connected across channels, touchpoints and business priorities.

Cross-Functional Leadership and Execution

• Lead cross-functional market planning and integrated execution for strategic business initiatives.

• Develop and manage integrated plans that define target audiences, messaging, channel strategies, asset requirements, readiness milestones and success measures.

• Coordinate stakeholders across Business Development, Product Management, Sales, Digital/eCommerce, Communications, Customer Excellence, and other functional teams to ensure alignment and execution.

• Connect business strategy to marketing execution through the effective use of channels, content, digital programs and communications support.

• Apply sound judgment and adaptability to lead high-priority initiatives in a dynamic environment with evolving business needs.

Brand, Messaging and Customer Campaigns

• Strengthen and steward the Sensitech brand through differentiated positioning, clear value propositions and consistent verbal and visual expression.
• Ensure messaging and brand consistency across digital properties, campaigns, events, content, sales enablement and other customer touchpoints.
• Monitor program performance against defined goals and recommend optimization actions.
• Partner with digital, eCommerce and analytics teams to assess engagement, lead generation, pipeline contribution and other relevant performance indicators.
• Share learnings and best practices across marketing programs to strengthen consistency and effectiveness.

Marketing Excellence and Governance

• Develop scalable planning tools, launch frameworks, campaign processes and marketing governance practices.
• Improve consistency in how strategic initiatives are planned, executed and measured.
• Contribute to a collaborative, high-performing culture focused on business impact, accountability and continuous improvement.

Required Qualifications

• Bachelor’s degree
• 5+ years of experience in Strategic Marketing and/or Commercial Marketing

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field
• Experience in industrial manufacturing, technology, SaaS or other complex B2B industries
• Experience supporting global or multi-regional organizations
• Strong business acumen with the ability to translate commercial objectives into marketing strategies and actionable plans
• Experience leading go-to-market planning, campaign development and customer engagement programs
• Ability to develop clear messaging, campaign briefs, marketing plans and sales enablement content
• Strong stakeholder management skills with demonstrated ability to influence and align cross-functional teams in a matrixed organization
• Experience using campaign performance data, marketing analytics or business insights to recommend optimization actions
• Strong communication, writing and presentation skills
• Highly organized, collaborative and adaptable, with demonstrated ability to manage multiple priorities and lead complex initiatives in a dynamic business environment

Job Number: 30221211

Community / Marketing Title: Marketing Manager

Location_formattedLocationLong: Massachusetts, US